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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
Edition 17ISBN: 978-1305075368 Exercise 21
Working with a partner, identify and visit ten different e-business websites. These can be either B2C or B2B sites. Which of these sites, in your opinion, have the highest and lowest conversion rates? Explain your choices and suggest some ways in which the conversion rates of all ten sites could be improved.
Explanation
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Ten e-business websites:
1. kNet
2. Cas...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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