Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 9

With a classmate, select a television commercial or print ad for a product, such as an upcoming concert or theater production, a hybrid vehicle, a clothing retailer, pet food, or a line of low-fat snacks. Create a poster or brief PowerPoint presentation showing how you would transform this from a traditional marketing effort into social media marketing. Customize your plan for the targeted audience.