Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 24

For a week, keep a log on your social media use as a consumer. Which sites and tools do you frequent? Why? How much time do you spend on each one daily? Weekly? Do you interact with social media marketing efforts? Create a profile of yourself as a consumer, describing preferences, influencers, and any other factors that are relevant to your online interaction with SMM.