Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

Exercise 3

With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer-anything that interests you. Suggestions include Papa John's Pizza, Zumba, StubHub, Katy Perry, or Bass Pro Shops. Then write a plan for how you would target and communicate with overseas markets.