Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

Exercise 8

Create a brochure for a campus, nonprofit, government, or business organization. As you work,
Analyze your intended audience. What are their needs What factors are most likely to persuade them to read your brochure
Choose a story: What's the important information What idea do you want your audience to take away
Make page design choices that create a usable document and generate a positive response from your audience.
Make visual design choices that enhance and expand on your text without being simply decorative.
As your instructor directs,
a. Write an e-mail to your instructor explaining your choices for content and design.
b. In an oral presentation to the class, display your brochure and explain your content and design choices.