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Textbook Solution | Marketing: Custom Edition for Texas A&M University 17th William M Pride, O C Ferrell

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Marketing

Marketing

Edition 17

Author(s): William Pride,Ferrell

ISBN: 978-1285895321

Publisher: Cengage Learning

631 Explanations

Textbook Solution | Marketing: Custom Edition for Texas A&M University 17th William M Pride, O C Ferrell

Chapter 1: Marketing: Creating Customer Value and Engagement 
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Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships 
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Chapter 3: Analyzing the Marketing Environment 
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Chapter 4: Managing Marketing Information to Gain Customer Insights 
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Chapter 5: Consumer Markets and Buyer Behavior 
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Chapter 6: Business Markets and Business Buyer Behavior 
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Chapter 7: Customer Valuedriven Marketing Strategy: Creating Value for Target Customers 
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Chapter 8: Products, Services, and Brands: Building Customer Value 
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Showing 1 - 8 of 21
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