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Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
Edition 17ISBN: 978-1285895321 Exercise 8
Define geodemographic segmentation. Identify several types of firms that might employ this type of market segmentation, and explain why.
Explanation
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Geo-demographic segmentation: Under Geo-...
Marketing: Custom Edition for Texas A&M University 17th Edition by William Pride,Ferrell
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