International Marketing 17th Philip Cateora, John Graham, Mary Gilly

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International Marketing

International Marketing

Edition 17

Author(s): Philip Cateora,John Graham,Mary Gilly

ISBN: 978-0077842161

Publisher: Mcgraw hill

343 Explanations

International Marketing 17th Philip Cateora, John Graham, Mary Gilly

Chapter 1: The Scope and Challenge of International Marketing
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Chapter 2: The Dynamic Environment of International Trade
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Chapter 3: History and Geography: the Foundations of Culture
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Chapter 4: Cultural Dynamics in Assessing Global Markets
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Chapter 5: Culture, Management Style, and Business Systems
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Chapter 6: The Political Environment: a Critical Concern
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Chapter 7: The International Legal Environment: Playing by the Rules
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Chapter 8: Developing a Global Vision Through Marketing Research
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Showing 1 - 8 of 19
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International Marketing