Ready to test your Knowledge?
Try out our new practice tests completely free!
exam preparation banner icon

International Marketing 17th Philip Cateora, John Graham, Mary Gilly

International Marketing thumbnail

International Marketing

International Marketing

Edition 17

Author(s): Philip Cateora,John Graham,Mary Gilly

ISBN: 978-0077842161

Publisher: Mcgraw hill

343 Explanations

International Marketing 17th Philip Cateora, John Graham, Mary Gilly

Chapter 1: The Scope and Challenge of International Marketing
Free
arrow img
Chapter 2: The Dynamic Environment of International Trade
arrow img
Chapter 3: History and Geography: the Foundations of Culture
arrow img
Chapter 4: Cultural Dynamics in Assessing Global Markets
arrow img
Chapter 5: Culture, Management Style, and Business Systems
arrow img
Chapter 6: The Political Environment: a Critical Concern
arrow img
Chapter 7: The International Legal Environment: Playing by the Rules
arrow img
Chapter 8: Developing a Global Vision Through Marketing Research
arrow img
Showing 1 - 8 of 19
close menu
International Marketing