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Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
Edition 7ISBN: 9780071289276 Exercise 12
From a customer perspective, give an example of a servicescape that supports the service concept and an example that detracts from the service concept. Explain the success and failure in terms of the servicescape dimensions.
Explanation
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Servicescape emphasize the impact a phys...
Service Management 7th Edition by James Fitzsimmons, Mona Fitzsimmons
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