Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Exercise 11

When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increasingly long lines for the limited-supply shoes, Footlocker cancelled some events. It s been suggested that Nike should sell its limited-release introductions online rather than in stores to avoid putting its customer s safety in jeopardy. What sample group would you suggest Nike use to assess this suggestion