Business Research Methods 12th Edition by Donald Cooper,Pamela Schindler

Exercise 11

Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society. Please evaluate the usefulness and tone of the letter and the questions and format of the instrument.
Dear ASTD Member,
The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes to fill out the questionnaire as soon as possible, as the sooner the information is returned to me, the better.
Sincerely,
Director of Membership
Questionnaire
Directions: Please answer as briefly as possible.
1. With what company did you enter the field of training
________________________________________________________________________
2. How long have you been in the field of training
________________________________________________________________________
3. How long have you been in the training department of the company with which you are presently employed.
________________________________________________________________________
4. How long has the training department in your company been in existence
________________________________________________________________________
5. Is the training department a subset of another department If so, what department
________________________________________________________________________
6. For what functions ( other than training) is your department responsible
________________________________________________________________________
7. How many people, including yourself, are in the training department of your company(local plant or establishment)
________________________________________________________________________
8. What degrees do you hold and from what institutions
________________________________________________________________________
Major _______________________ Minor _______________________
9. Why were you chosen for training What special qualifications prompted your entry into training
________________________________________________________________________
10. What experience would you consider necessary for an individual to enter into the field of training with your company Include both educational requirements and actual experience.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________