Basic Marketing Research with Excel 3rd Ronald F Bush, Alvin C Burns

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Basic Marketing Research with Excel

Basic Marketing Research with Excel

Edition 3

Author(s): Alvin Burns,Ronald Bush

ISBN: 978-0135078228

Publisher: Pearson

399 Explanations

Basic Marketing Research with Excel 3rd Ronald F Bush, Alvin C Burns

Chapter 1: An Introduction to Marketing Research
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Chapter 2: The Marketing Research Industry
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Chapter 3: The Marketing Research Process Including the Problem and Research Objectives
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Chapter 4: Research Design Alternatives and Qualitative Research
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Chapter 5: Information Types and Sources: Secondary Data and Standardized Information
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Chapter 6: Data Collection Methods
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Chapter 7: Measurement Scales
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Chapter 8: Designing Data Collection Forms
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Basic Marketing Research with Excel