Contemporary Marketing 16th Louis E Boone, David L Kurtz

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Contemporary Marketing

Contemporary Marketing

Edition 16

Author(s): Louis Boone,David Kurtz

ISBN: 978-1133628460

Publisher: Cengage Learning

506 Explanations

Contemporary Marketing 16th Louis E Boone, David L Kurtz

Chapter 1: Marketing: Creating Customer Value and Engagement
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Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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Chapter 3: Analyzing the Marketing Environment
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Chapter 4: Managing Marketing Information to Gain Customer Insights
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Chapter 5: Consumer Markets and Buyer Behavior
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Chapter 6: Business Markets and Business Buyer Behavior
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Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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Chapter 8: Product, Services, and Brands: Building Customer Value
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Contemporary Marketing