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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 7
Select two different advertisers' TV or print ads for the same product category (cars or soft drinks, for instance) and decide what emotion each appeals to. Which ad is more effective, and why?
Explanation
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Advertisements not only indicate the pro...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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