Technology Ventures: From Idea to Enterprise 4th Edition by Thomas Byers,Richard Dorf ,Andrew Nelson

Exercise 2

2 Google, the search engine firm, uses a complex revenue model and a related profit engine. It has a large base of users and advertisers, and works to link its users to retailers. Describe its revenue and profit model. Contrast this with Yahoo's revenue model. Examining recent quarterly reports will give an indication of the "split" of revenue amongst business units.