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Textbook Solution | Kleppner's Advertising Procedure 18th Edition by Tom Reichert, Ron Lane, Karen King

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Advertising Procedure

Advertising Procedure

Edition 18

Author(s): Ron Lane, Karen King, Tom Reichert

ISBN: 9780136110828

Publisher: Prentice Hal

170 Explanations

Textbook Solution | Kleppner's Advertising Procedure 18th Edition by Tom Reichert, Ron Lane, Karen King

Chapter 1: Background of Todays Advertising
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Chapter 2: Roles of Advertising
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Chapter 3: Brand Planning and the Advertising Spiral
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Chapter 4: Target Marketing
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Chapter 5: The Advertising Agency, Media Services, and Other Services
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Chapter 6: The Advertisers Marketingadvertising Operation
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Chapter 7: Media Strategy
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Chapter 8: Using Television
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Showing 1 - 8 of 24
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Advertising Procedure