Cost Management: A Strategic Emphasis 5th Edition by David Stout, Edward Blocher, Gary Cokins

Exercise 16

What is the role of risk preference in performance evaluation?

Step 1 of 2

Risk preference:

Risk preference denotes attitude of manager, decision maker etc. for taking decision. They hold towards an investment decision or other corporate decision.It applies to that person who is willing to take risk for higher returns for future.