Cost Management: A Strategic Emphasis 5th Edition by David Stout, Edward Blocher, Gary Cokins

Exercise 52

Value-Chain Analysis

Required Develop a value chain for the airline industry. Identify areas in which any given airline might find a cost advantage by modifying the value chain in some way. Similarly, identify areas of the value chain in which the airline might be able to develop additional value for the airline customer. For example, consider ways the ticketing operation might be reconfigured for either cost or value-added advantage.