Cost Management: A Strategic Emphasis 5th Edition by David Stout, Edward Blocher, Gary Cokins

Exercise 18

Strategy: Selling Electronics Samsung, the large Korean manufacturer of electronics, has just developed a new 80-inch plasma TV The TV is expected to retail in the range of $50,000. Normally, Samsung sells its TVs and other electronics in Big Box retailers such as Best Buy. In this case, Samsung is thinking of choosing a different means to retail the product.

Required What retail store or stores, or what method would you suggest Samsung should use in selling its new TV?

Step 1 of 2

Strategic management is an important function of top management of any company. They have to develop, devise and implement strategies which would give firm strategic competitive advantage. The strategies here include the decision of how the products should be sold and what channels of distribution should be used.