Perception involves election of a stimulus that cross the filter of perception and further organized in the patterns and structures that already exist and the interpretation of the information takes place on the basis of the past experiences. In other words, it is the psychological and cognitive process as to how a particular individual perceives the objects and people that exist in its surrounding.

Attitude refers to the expression pertaining to disfavor or favor towards an event, thing, place, and person. Thus, in social psychology attitude is considered as indispensable and distinctive concepts. Attitude is result from the present and past life of an individual.