Competitive strategies are used by companies to face, to offer competition to other players in the market. There are different competitive strategies which are used by a company and they are explained as given below:

1. Cost leadership strategy: Under this strategy the company will be offering the rival companies a run for their money based on the competitive price it offers. It will be showing difference in price between its products and the competitive prices. This is primarily done by lowering its cost of production and by using better logistics.