Creative Process: Creativity happens in a process which consists of three stages. The three stages involved in the creativity process are as follows:

1. Preparation: All the data pertaining to the thought should be gathered before actually beginning the creativity process. Thus in the first step the team has to keep all the data pertaining to the creative work ready.

2. Incubation and the illumination: During this stage the creative team members have to slowly get the thought process right and wait for the development of new ideas and thoughts to get in. This process helps in devising a new thought or an idea.

3. Evaluation approach: During this stage the team has to carefully evaluate the pros and cons involved in implementing the new idea.