13.

Delphi technique requires making use of several questionnaires for identifying a particular alternative or solution to the problem. The questionnaires are first distributed and responses are recorded from the same. After analyzing the responses from the first questionnaire it is resubmitted back to the underlying participant on another questionnaire. This process is repeated until a consensus alternative or solution emerges. Since, the management wants to project future trend underlying the social media industry, thus management can be provided with the questionnaire and their views can be recorded unless the consensus is reached, therefore the group technique used in this situation is “Delphi technique”