Expense:

For generating the revenue the cost of the operation which expired with in the year is called expense.

Example: Rent expense, advertisement expense.

Advertisement expense:

It is an expense incurred by the company to promote its product, service, etc. It is presented in the income statement.

Capitalized cost:

Capitalized cost is the cost that is added to the cost of assets. If the costs of a development project are considering as deferred cost assets that it affected the balance sheet of the company.