M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Exercise 98

What might allow Deluxe Chips to spend its marketing dollars more effectively?

A. Hiring a really low-end advertising agency

B. Making its products available to a very limited area

C. Only promoting its new products on Facebook

D. Matching products to neighborhoods and conducting micromarketing campaigns

E. Relying solely on word-of-mouth