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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 80
Which of the promotion mix variables is best for promoting expensive products with specialized uses, such as houses?
A. Publicity
B. Advertising
C. Personal selling
D. Sales promotion
E. Packaging
Explanation
Verified
Verified
A. Publicity B. Advertising C. Personal ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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