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book M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell cover

M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Edition 3ISBN: 0073524581
book M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell cover

M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell

Edition 3ISBN: 0073524581
Exercise 96

The marketing concept states that an organization

A. must coordinate its efforts.

B. should coordinate activities to fill customer needs.

C. should try to satisfy customer needs while also achieving its own goals.

D. should emulate the competition.

E. achieve its own goals.

Explanation
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A. must coordinate its efforts. B. shoul ...

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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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