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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 94
Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?
A. Customer relationship marketing
B. Customer relationship management
C. Marketing concept
D. Market orientation
E. Sales orientation
Explanation
Verified
Verified
A. Customer relationship marketing B. Cu ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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