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M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Edition 3ISBN: 0073524581 Exercise 86
When a firm’s products are standardized in all countries,
A. advertising cannot be used.
B. only publicity can be used for promotion.
C. different ads are illegal.
D. distribution is more expensive.
E. advertising may have to be modified.
Explanation
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A. advertising cannot be used. B. only p ...
M: Business 3rd Edition by O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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