Personal Finance 1st Edition by Jack R. Kapoor

Exercise 16

Comparing Buying Alternatives. Tammy Monahan is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights she gives to them are as follows:

Portability ????.1

Sound projection ?.6

Warranty ????.3

Tammy related the brands as follows:

	Portability	Sound Projection	Warranty
Brand A	6	8	7
Brand B	9	6	8
Brand C	5	9	6

Using the consumer buying matrix (p. 256), conduct a quantitative product evaluation rating for each brand. What other factors is Tammy likely to consider when making her purchase? (Obj. 2)

Step 1 of 2

Using the Consumer Buying Matrix, quantitative product evaluation rating is conducted for each brand by multiplying the rating number by the weight.

The weighted score will be calculated using the Consumer Buying Matrix.

For Brand A: The weighted score for Brand-A would be calculated as

For Brand B: The weighted score for Brand-B would be calculated as

For Brand C: The weighted score for Brand-C would be calculated as