Elle magazine is targeted to women under 30 years of age.The magazine's segmentation plan is based on _____ segmentation.
A) demographic
B) sociocultural attributes
C) psychographic
D) usage rate
E) geodemographic

Question

Quizplus · Accepted Answer

The segmentation plan of Elle magazine is based on demographic segmentation as it targets women under 30 years of age. Demographic segmentation divides the market based on demographic variables such as age, gender, income, education, etc. In this case, the age of the target audience is a key factor in the segmentation plan, making it a clear example of demographic segmentation.

Elle Magazine Is Targeted to Women Under 30 Years of Age.The