[Solved] Subaru of America Added an Outdoor Life Section to Its

Question 89
Multiple Choice

Subaru of America added an outdoor life section to its Web site that is organized by area of interest to target outdoor enthusiasts.The site will serve as a platform for co-marketing and promotional programs.This offering of customized product offerings to a customer segment for the purpose of enhancing the auto manufacturer's customer relationships is an example of:

A) campaign management
B) customer aggregation
C) transaction segmentation
D) data mining
E) knowledge management

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