_____ focuses on what can be done and what is being developed.
D) Environmental scanning
_____ is best described as the advantage that comes from offering a unique good or service for which customers are willing to pay a premium price.
Which of the following is the first consideration in developing a strategy around technological innovation?
A) organizational suitability
B) market potential
C) social feasibility
D) ethnographical viability
E) political support
In assessing market receptiveness, executives should typically determine whether the new technology
A) is capable of drawing political support.
B) has an immediate and valuable application in the short run.
C) can alter the rules of competition in the industry.
D) can be patented.
E) will violate the company's vision.