Service organizations may employ any of the elements of the traditional marketing mix to increase or decrease demand for its services at times when patronage is low or high.

Question

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Service organizations can use the marketing mix elements such as pricing, promotion, place, and product to influence demand for their services. They can adjust their prices, advertise more, change the location or improve their service quality to attract more customers during slow periods or manage demand during peak periods.

Service Organizations May Employ Any of the Elements of the Traditional