"Market potential" is:
A) what a whole market segment might buy.
B) how much a firm hopes to sell to a market segment.
C) how much an industry hopes to sell to a market segment.
D) an estimate of the national income for the coming year.
E) None of these alternatives is correct.
_________ is what a whole market segment might buy.
A) Market segment
B) Sales forecast
C) Market potential
D) Market strategy
E) Sales revenue
A marketing researcher estimates that all the users and potential users of a special industrial tool might buy about $600,000 worth next year. The marketing manager for one firm that sells the tools knows that her company sold $80,000 worth of tools last year and that her profits will be about 10 percent of sales. The market potential in this case is probably about:
A good marketing manager knows that:
A) market potential is an estimate of how much a firm can hope to sell to a particular market segment.
B) sales forecasts should be developed BEFORE marketing strategies are planned.
C) a firm's sales forecast probably will be less than the estimated market potential.
D) sales forecasts are estimates of what a whole market segment might buy.
E) All of these alternatives are correct.