A Local Theater Group That Has Adopted the Marketing Concept
A local theater group that has adopted the marketing concept would be MOST likely to:
A) Promote the sale of subscriptions so that patrons can buy tickets at a reduced price for several plays at one time.
B) Use publicity to announce upcoming plays.
C) Do a survey to find out what new shows patrons would like to see.
D) Sell tickets via the Internet.
FlyFar Airlines uses marketing research to determine customer needs and assess how well the company meets them. This suggests that FlyFar managers exhibit _________.
A) a marketing orientation
B) social responsibility
C) separation of information
D) the innovation concept
E) a production orientation
Which of the following practices would suggest that Acme Tools practices a marketing orientation:
A) sets inventory levels with customer requirements and costs in mind.
B) sells products that it can make easily for its customers.
C) focuses its advertising efforts on product features and how products are made.
D) views customer service as an activity required to reduce consumer complaints.
E) ends its relationship with customers when a sale is made.
A firm with a marketing orientation is MOST likely to:
A) view advertising as an unnecessary expense.
B) recognize that effective advertising is the key to sales.
C) advertise how a product meets customers' needs.
D) focus advertising on product features.
E) not use any advertising.