A Local Theater Group That Has Adopted the Marketing Concept

Question 339
Multiple Choice

A local theater group that has adopted the marketing concept would be MOST likely to: A) Promote the sale of subscriptions so that patrons can buy tickets at a reduced price for several plays at one time. B) Use publicity to announce upcoming plays. C) Do a survey to find out what new shows patrons would like to see. D) Sell tickets via the Internet.