A) emphasizes building a long-term relationship that benefits both the firm and the customer.
B) considers the marketing activities of corporations rather than individuals.
C) emphasizes how the whole marketing system works.
D) systems are only relevant to advanced economies.
E) addresses discrepancies that emerge from homogeneous consumer demand.
A) is a social process.
B) tries to encourage "discrepancies of quantity" and "discrepancies of assortment."
C) tries to disrupt supply and demand.
D) tries to foster the many separations between producers and consumers.
The following headlines are from Business Week magazine. Which article is most likely to be reporting on a MACRO-marketing topic?
A) "Two-Person Engineering Firm Offers Unique Service."
B) "Russia Increases Output of Consumer Goods."
C) "Pepsi Sells in Japan."
D) "Bank of America Offers New Internet Banking Services."
E) "Donations to Tsunami Victims Fund Increase after TV Broadcast."
The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a MACRO-marketing topic?
A) "Mercedes Goes after Luxury Sport Utility Buyers."
B) "Adidas Jumps as Footwear Competition Heats Up."
C) "Drugstore Chain Aims at Seniors."
D) "Hardee's Fried Chicken Takes on KFC."
E) "DVD Popularity Leads to More DVD Retailers."