Essentials of Marketing Study Set 4
Adoption of the Marketing Concept Is Now Universal.
Adoption of the marketing concept is now universal.
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A manager who follows a production concept views customer satisfaction as the path to profit.
Customer value is the difference that a customer sees between the benefits of a firm's offering and the costs of obtaining those benefits.
Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
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