[Solved] Theories Regarding the Purpose of Stonehenge Include All Listed Except: A

Question 123
Multiple Choice

Target marketing, in contrast to mass marketing:

A) Assumes all customers have the same needs.
B) Assumes everyone is a potential customer.
C) Focuses only on small market segments.
D) Tailors a marketing mix to fit some specific group of customers.
E) Makes it more likely that a firm will face direct competition.

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