________ are the firms that are considered to be the organization's closest challengers.
A) Aggressive rivals
B) Competitive rivals
C) Direct rivals
D) Indirect rivals
E) Passive rivals

Question

Quizplus · Accepted Answer

Competitive rivals are the firms that directly compete with an organization in the same market or industry. They are also considered to be the organization's closest challengers because they share the same target market and are likely pursuing the same customers. Aggressive rivals may also be close challengers, but this term implies a more aggressive or hostile approach to competition. Direct rivals and indirect rivals are also similar terms but may not necessarily be as close of challengers as competitive rivals. Passive rivals, on the other hand, do not actively compete and so would not be considered close challengers.

________ Are the Firms That Are Considered to Be the Organization's