[Solved] If a Firm Targets Business and Organizational Markets

Question 103
Multiple Choice

If a firm targets business and organizational markets,

A) the geographic location of the customer is likely to be less important than in segmenting consumer markets.
B) NAICS codes may help in segmenting manufacturers but not producers of services.
C) each customer may need to be treated as a different segment.
D) All of these alternatives are correct.

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