Setting relatively high prices to suggest high-quality or high-status is:
A) odd-even pricing.
B) price lining.
C) leader pricing.
D) psychological pricing.
E) prestige pricing.

Question

Quizplus · Accepted Answer

This describes the strategy of prestige pricing, where high prices are used to signal exclusivity or luxury, and to appeal to consumers seeking status or quality.

Setting Relatively High Prices to Suggest High-Quality or High-Status Is