Promotional messages developed for mobile devices need to
A)build a story one link at a time.
B)immediately generate desire.
C)have a strong call to action.
D)have significant levels of detail.
E)be fast and straightforward.
Using the AIDA approach with social media
A)requires the same steps as the AIDA approach with conventional media.
B)does not work at all.
C)requires a different,more interactive approach.
D)requires a more rigid approach.
E)requires a stronger attention getting technique.
Because using a mobile device is so convenient,most mobile users aren't pressed for time; so,they enjoy receiving intricate promotional messages.
Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.