Which Technology Segment Is Characterized by the Statement "Technology Is
Which technology segment is characterized by the statement "technology is life"? These folks are enthusiastic and adventurous users of new technology.
Consumers in which technology segment are young and established, knowledgeable and confident in their use of new technology, and just a notch down from Wizards in their enthusiasm for technology?
E) Media Junkies
Sarah is a retired grandmother of two who is resistant to change. Her grandchildren have managed to teach her how to e-mail them at college, but she doesn't want to do more. To which technology segment does Sarah belong?
E) Mouse Potatoes
What are the two dimensions of the VALS typology of consumers?
A) age and gender
B) age and stage of family life cycle
C) stage of family life cycle and resources
D) primary motivation and resources
E) primary motivation and age