Neil is considering the purchase of a 4-wheel ATV. He visited a distributor to look at different models, and when he looked at prices, he compared them with a price his brother told him he paid for an ATV. The price Neil retrieves from memory is known as a(n) _____.
A) base reference price
B) external reference price
C) internal reference price
D) private reference price
E) personal reference price
A $10 savings on a $200 item should _____.
A) not show the regular price
B) show the dollar savings but not the percentage savings
C) show the percentage savings but not the dollar savings
D) show both the dollar savings and the percentage savings
E) show neither the dollar savings nor the percentage savings
All other things being equal, consumers tend to prefer _____.
A) external reference prices over internal reference prices
B) dollar savings over percentage savings
C) percentage savings over dollar savings
D) larger retail outlets over smaller outlets
E) smaller retail outlets over larger outlets
The retail attraction model is also called the _____.
A) retail gravitation model
B) retail dispersion model
C) retail composition model
D) retail network model
E) retail concentration model