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  2. Business
  3. Marketing Strategy
  4. Quiz 6: The Marketing Program

The Most Basic Benefit of Marketing Channels Is __________ Where

Question 34
Multiple Choice

The most basic benefit of marketing channels is __________ where channels reduce the number of contacts necessary to exchange products. A) contraction B) time efficiency C) contact efficiency D) contact creation E) accumulation

Related questions
Q 35
In terms of marketing channel functions. which of the following statements describes the concept of discrepancy of quantity? A) Manufacturers make one or a few product(s)-customers need variety and assortment. B) Channels must make products available in convenient locations. C) Channels add value to products by standardizing the exchange process. D) Channels must provide for the storage of products for future purchase and use. E) Manufacturers produce large quantities; customers usually want only one item.
Q 36
Which member of the marketing channel has the primary responsibility of fulfilling the channel's main functions? A) manufacturers B) wholesalers C) retailers D) customers E) It does not matter.
Q 37
In the Mercedes dealer network. individual dealers are given the sole right to sell Mercedes vehicles within a defined geographic area. What type of distribution does Mercedes employ? A) exclusive distribution B) intensive distribution C) selective distribution D) limited distribution E) prestige-based distribution
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