[Solved] The Club Is a Local Hair Salon and Day Spa

Question 28
Multiple Choice

The Club is a local hair salon and day spa that caters to an upper-middle class clientele. Although price competition in the local area has been increasing. the owners of The Club have decided to focus their marketing efforts on quality. service. and value. and to resist the temptation to compete on price. In pursuing this non-price strategy. managers of The Club are ascribing to which of the following assumptions?

A) Customers see all salons as being about the same.
B) The market for salon services is very price sensitive.
C) Customers of The Club are so loyal that price competition is not necessary.
D) It is difficult for competitors to copy The Club's differentiating characteristics.
E) The managers are ascribing to all of these assumptions.

10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes.


Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions


Study sets





Upload material to get free access

Upload Now Upload Now
Upload Now

Invite a friend and get free access

Upload NowInvite a friend
Invite a friend

Subscribe and get an instant access

See our plansSee our plans
See our plans