Which of the following uses buyers' perceptions of a product's worth,not the sellers' costs,as the basis of pricing?
A) price elasticity
B) demand management
C) everyday low pricing
D) value-based pricing

Question

Quizplus · Accepted Answer

Value-based pricing uses buyers' perceptions of a product's worth as the basis of pricing. It doesn't consider the seller's costs or competitors' prices. The price is set based on the value the product provides to the customer.

Which of the Following Uses Buyers' Perceptions of a Product's