The equivalent of a storefront for a Web retailer is _____.
A)a search engine
B)the Web browser
C)its home page
Displays that contain piles of sale clothing and marked-down goods are called _____.
The store layout for a Web retailer has two components: the layout of each individual page and the _____.
A)links that move from one page to another
B)links that connect to manufacturers' sites
D)degree of clutter on the site
Which of the following is not an advantage of a Web retailer in comparison with a traditional store retailer?
A)The site can be modified more regularly.
B)Space to present assortments is almost unlimited.
C)The site can be tailored to the individual customer.
D)Consumers have more confidence in security and privacy in Web versus in-store transactions.