Which audit is considered as a "retail strategy audit?"
A horizontal retail audit _____.
A)identifies the relative importance of each retailing mix element
B)focuses on separate functional elements
C)evaluates the environment facing a retailer: the economy,demographics,competition,and consumers
D)is always disguised
A retailer is concerned with how to better compete with a newly-opened membership club located 3 miles from its main store.What type of audit should be conducted?
A vertical retail audit _____.
A)is one in which a retailer's employees are not aware that the audit is taking place
B)involves an analysis of the overall performance of the retailer
C)is also called a "retail strategy audit"
D)involves an in-depth analysis of a retailer's performance in one area of its strategy mix or operations